Sell more on Amazon.
Spend less doing it.
I'm Rogerio de Andrade. I spent 30 years developing brands in multinationals, then built and sold my own products on Amazon. Now I help sellers grow profitably. Listings, ads, strategy: the same work I did for my own brand.
What I do
Listing Creation & Optimization
Ads bring the shopper; the listing closes the sale. I write titles, bullets, descriptions and backend keywords from real keyword research across your niche, so your product ranks for what buyers actually type and converts when they land. Every word is written for your product, not recycled from a template.
Learn moreAmazon PPC Management
Structure, bids, negatives and budgets, managed with weekly discipline. I find the search terms quietly draining your budget, cut them, and move that money to what actually sells. You get a monthly report you can read in five minutes and act on the same day.
Learn morePrivate Label Consulting
From idea to brand: I help you validate products with real data before you order inventory, launch in a way that ranks, and grow with unit economics that hold up. It's the same playbook I used to take my own products past $100,000 in sales.
Learn moreOnline Arbitrage Guidance
Arbitrage is a margins-and-discipline business, and the discipline is what most sellers skip. I help you build sourcing criteria that protect your margin and your account health, and tell you honestly when it's time to step up to private label.
Learn moreSeller Coaching & Consulting
A senior operator looking at your business with you. Bring your numbers and your questions; leave with straight answers and a short list of what to do next. Ideal for pricing decisions, launch plans, an ACoS that won't come down, or a second opinion before a big move.
Learn moreWhat sellers say
"Hiring Roger to coach me with my business was absolutely one of the best decisions I've made since I launched my product on Amazon. One example was his ability to solve a major listing issue I was battling for a couple of weeks, he had it resolved for me in a matter of hours."
"I HIGHLY APPRECIATED his guidance and wisdom for my Amazon Private Label Business. He was able to deliver step by step guidance on how to move forward with the barriers I have been reaching throughout my Amazon journey."
"Roger's professionalism, attentiveness, speed, and above all execution are admirable; I highly recommend him."
"If you need help with concerns or difficulties of any kind related to running an Amazon store, I assure you that Roger provides highly-qualified support in 3 languages (I'm serious: English, Portuguese, and Spanish)."
"Roger took the time to thoroughly understand my operations, asking the right questions and digging into the details before providing thoughtful recommendations. I appreciate his strategic approach and attention to efficiency."
"Roger was outstanding! He demonstrated an impressive depth of knowledge and he clearly understands what he's doing. I'm extremely satisfied with the results and will 100% be working with him again. A true professional!"
"Roger nos está ayudando mucho con la gestión de nuestra cuenta. Es un gran profesional. ¡Seguiremos trabajando juntos!"
"Working with Roger was a stellar experience! He EXCEEDED all expectations with his top-notch data interpretation and presentation, and his professionalism is unmatched. Roger's PROACTIVE communication and quick responsiveness made everything easy to understand."
"Launching a product in Amazon requires a lot of work and knowledge as well. Roger taught me how to craft a solid listing, how to launch and most importantly, how to get rank higher for certain keywords. Highly recommended!"
"Roger es una persona con la cual se puede trabajar de manera muy profesional y amena... 100% recomendado."
"I learned so much in such a short time with Roger. I sent off my first package to Amazon within hours of my training and am working on my next product."
"Roger was extremely knowledgeable and thorough during our coaching session. If you're looking for a coach, please book with him. I promise you, you will not be disappointed."
“You're not getting a junior with a dashboard. You're getting the person who has run the brand, run the ads and taken the inventory risk.” ROGERIO DE ANDRADE · AMZ LIFE
Not sure where to start? Start with a conversation.
A free 20-minute strategy call. We go over where your business stands, what you're trying to build, and what's in the way. You leave with clear next steps either way.
Book a free strategy callLearn to sell on Amazon
with AI doing the heavy lifting.
AI Sellers Club is my community for people starting from zero. Step-by-step content that takes you from "what should I even sell?" to a live, growing Amazon business, using AI to do the work that used to take teams. The playbook, in plain language, from someone who has done it.